INPROFORUM 2017

Strategic Management of International Entrepreneurial Activities: The Effects of Business Strategy on International Performance
Šárka Zapletalová

Language: en
Last modified: 2018-04-10

Abstract


The term internationalization of entrepreneurial activities refers to all those activities which involve cross-border transactions of goods, services, and resources between two or more nations. Entrepreneurial activities on international markets bring significant changes in strategy and strategic management of SMEs, and these are conditioned by them as well. The internationalization of entrepreneurship activities ranks among long-lasting strategic decisions; these decisions result in significant changes, running the company being the most relevant. Business strategies can be classified according to their level and types. There are various business strategy typologies.

The paper focuses on the business strategy of Czech small and medium-sized enterprises in the context of strategic management of international entrepreneurial activities. The objective of the paper is to investigate the effect of business strategy on the international performance of Czech SMEs. The enterprises included in the study are 490 enterprises that are established in the Czech Republic. The main primary data collection instrument was a questionnaire-interview. The author found out that Czech SMEs used at the international market primarily differentiation focus strategy. The results show that the business strategies of Czech SMEs affect international performance.


Keywords


Business strategy; International performance; International activities; Strategic management

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