INPROFORUM 2016

European Union trends towards sustainable development are increasingly applied to the corporate sector in the form of his social engagement and social responsibility. In the corporate sector, we are talking about corporate social responsibility. This philosophy integrates into business not only economic issues but also social and environmental ones trying to find balance between corporate profitability and responsibility. Corporate Social Responsibility is a business strategy. The  brand value and reputation are increasingly seen as a company's most valuable assets, CSR can build the loyalty and trust that ensure a bright the sustainable development and future for corporate. By integrating CSR into corporate strategy and into business as core value, you are not only making a significant contribution to a better society. Corporations themselves visible, create your image and thus fight for their position, sustainable development and on the market. This fact is aware not only large corporations, but also small and medium sized enterprises and therefore social responsibility involved in their activities more frequently.

Corporate Social Responsibility (CSR); Sustainable Development; SMEs