Last modified: 2015-04-07
This article aims to find shared values in communities, which may manifest as institutionalized features of societies associated with „rules of the game” existing within these communities and try to define them by means of cultural dimensions and to analyse their significance from the point of view of the know of the knowledge economy.
This paper presents one of possible approaches to cultural dimensions of Geert Hofstede (1999, pp. 34 - 44) and directs their application to determine the state of societies and their shared values to shift to the knowledge economy at both surveyed villages, as well as in small and medium-sized enterprises of the South Bohemian Region. Finding the shared values in enterprises is associated with the detection of the state of corporate culture.
In the South Bohemian Region there were selected two villages with similar fundamentals of cultural traditions, but with different socioeconomic characteristics. They differed significantly in the state of material security and municipal infrastructure. In both villages a quantitative research was conducted by means of a questionnaire method to determine a state of the local communities. In addition a qualitative research using the Test for colour semantic differential (TBSD) was conducted. It can be modified to reveal shared values in the community. For the purpose of this research the Hofstede VSM 94 questionnaire was used.
The development of societies (communities) at any level - business, community, region - is linked to their quality and their development depends on the values shared in these communities. The shared values also indicate the cultural dimensions and are embodied in institutions - the "rules of the game" existing in a particular society (community).
The article is based on research conducted within the research project Socioekonomický vývoj českého venkova a zemědělství registered with the Ministry of Labour and Social Affairs under registration number 1J016/0-DP2 in relation to particular aspects of the project Studium ekonomiky rozvoje venkova na JU v Českých Budějovicích registered with the Ministry of Education under registration number CZ.1.07/2.2.00/07.0178 and research project funded by the Grant Agency of the University of South Bohemia in České Budějovice called “GAJU 039/2013/S – Human resource management of small and medium-sized enterprises”.