INPROFORUM Junior 2012

Strategic management in microenterprises
Monika Švárová

Language: cs
Last modified: 2013-06-21

Abstract


Strategic management is frequently applied in large enterprises, because they have in disposal sufficient amount of financial and time funds which gives them the opportunity to deal with strategic management in required detail. This article describes application of strategic management in microenterprises, where the strategic management in not applied that commonly.


Keywords


strategic management, strategy, microenterprises, competitiveness, barriers to growth

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