INPROFORUM 2011

The movement changes-form forces in wine sector
Radka Šperková, Helena Hejmalová

Language: cs
Last modified: 2013-07-30

Abstract


In the wine sector are many factors, which cause other change, than a shift in the curve of growth in the demand. Changes with the biggest influence are indicating as the movement changes-form forces. The most important of these include primarily changes in long-term growth industry, changes in technology and new forms of marketing. The further development of the sector will have a significant impact and driving forces are due to factors in the macro-environment, mainly associated with government intervention in the industry, the current social trend, that supports drinking wine and liberalization of the foreign trade.


Keywords


wine sector, the movement changes-form forces, product innovation, globalization

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