INPROFORUM 2011

Business activities discount programs as an economic phenomenon
Jindřiška Kouřilová

Language: cs
Last modified: 2013-07-29

Abstract


Among the responses to the current crisis situation is the rapid development of portals offering discounts of at least 40% of firms discounts. The reasons for the active participation of firms are numerous. Reasons have been identified involving firms from the threat of further development, through advertising, the ethically dubious reasons. In any case, it created a strong competitive environment. The paper outlined the basic framework of calculations on which it is possible to estimate the targets of a specific firms, pizzeria.


Keywords


economics, discounts, discount portal

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