INPROFORUM 2009

The protection of consumer against misleading advertising
Hana Kelblová

Language: cs
Last modified: 2013-09-02

Abstract


The article deals with legal regulation of some types of illegal advertising in the Czech legal order. The article submits summary of illegal types of advertising for instance unsolicited advertising (e.g. spam), hidden advertising and misleading advertising. In more detail the article deals with unfair temptation of cosumers to special offer of goods in limited time and misappropriation of public authorities in advertising. The article nibbles at compare of legal regulation in The Czech private and public law.


Keywords


illegal types of advertising, consumer, legal regulation

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