INPROFORUM 2007

Influence of household leading member´s occupation on percent occurrence of internet and newspaper usage
Ladislav Stejskal, Martin Přibyl, Ondřej Dufek

Language: cs
Last modified: 2014-05-19

Abstract


The paper deals with relation among household leading member’s occupation and frequency of internet and newspaper usage – as constantly evolving communication channel and traditional medium. Identified dependences are intercepted by statistical apparatus and answered which medium is better for communication with chosen target group of consumers.


Keywords


consumer, occupation, internet usage, media

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